Research that survives a steering committee
- Interviews and usability tests
- Jobs to be Done
- Journey maps
- Stakeholder workshops
Open to Senior and Principal roles · Pune · happy to relocate
I design the human side of serious AI.
Fifteen years in enterprise product design. I now spend that craft on a quieter problem: helping people stay in control when software starts making decisions for them.
15Years shipping enterprise UX, from pixel work to AI product leadership
8+Products live across finance, SaaS, education, and HR
63User interviews that still sit under the decisions I ship
65%Audit time cut on Project Aura, 4.2 hours down to 1.4
Selected work
Two products. One stubborn idea: trust has to be designed, not hoped for.
A Fortune 500 copilot and a live founder product. Different rooms, same discipline. Research first, then the seam where a person still gets to say yes.
Enterprise AI copilot · 2025
Project Aura
Risk analysts at Marsh McLennan were spending four hours a case hunting numbers in PDFs. I designed a closed-loop AI copilot they would actually sign. No rewrite of a 15-year database.
RAG, private cloud
GDPR and CSRD
Human approval gate
65%audit time reduced
Founder product · live
OptiBill
I sat in a government queue for two hours over a billing dispute. Then I interviewed 28 factory owners and built the forensic auditor that finds what the bill never explains out loud.
OCR + Gemini
Live at optibill.in
Pay only on recovery
94%AI audit accuracy in production
About
Fifteen years. The job changed. The starting point did not.
I began because I was curious about digital tools. That curiosity turned into a career of making complex software feel usable for people who do not have time to decode it.
Today I lead the trust layer between human judgment and agentic AI. As UX Manager at Marsh McLennan I lead a team of four. As founder of OptiBill I took a product from a personal headache to production, end to end.
I am deepening that practice through an Advanced Certification in GenAI and Agentic AI. The certificate is useful. Sitting with users is still the work.
IIT Madras Pravartak · GenAI and Agentic AI · Apr to Dec 2026
Path
First corporate design role
Curiosity in Photoshop became a UX career
Senior UX, cross industry
Fintech, e-commerce, B2B SaaS
UX Manager, Marsh McLennan
AI product design, RAG, enterprise risk
Founder, OptiBill
Live AI billing auditor for Maharashtra industry
Practice
What I actually do in the room.
Product design at system scale
- Design systems in Figma
- IA, wireframes, prototypes
- Enterprise SaaS patterns
- Handoff engineers can ship
AI product design
- RAG experience design
- Human in the loop
- Explainability seams
- AI-SUS trust scoring
Domains I already speak
- Finance, fintech, InsurTech
- Education and HR tech
- GDPR and CSRD
- RegTech workflows
How I work
Same Double Diamond. Sharper when the output is a probability.
I have run this process for 15 years. For AI, I add a data-readiness check and a failure-mode pass before any screen is precious.
Discover
Sit with users and stakeholders. For AI, audit whether the data is even allowed to leave the building.
Define
Frame the job, map the journey. For AI, name the moments a model must hand the wheel back.
Design
IA, systems, prototypes. For AI, confidence, citation, and the approval gate are first-class UI, not footnotes.
Prove it
Usability tests, then ship. For AI, Wizard of Oz trials and trust scores before anyone calls it intelligent.
Start with the person. Every time. No exceptions.Aasif Shaikh · Lead Product Designer · 15 years
If you need a Lead who has shipped AI, not just slide decks.
I am open to Senior and Principal Product Designer roles in B2B, SaaS, fintech, and enterprise. I can lead research, ship with engineering, and bring real AI design judgment into the team.