Open to Opportunities
· 📍 Pune, India · Open to Relocation

I design products
people trust.

Human-centred. AI-ready.

Senior Product Designer with 14 years of enterprise UX experience — from user research and design thinking through to shipped, scaled B2B products. Specialised in AI systems where human trust is the hardest design problem to solve.

0
Years
Enterprise UX
0+
Products
Shipped
0%
Audit Time
Reduced · Aura
0
User Interviews
Conducted
Aura Copilot · Live Demo
RAG Active
Source Document Bill_Q3_2025.pdf · p.7
ProTech Industries AG · Environmental Report FY2025
§3.2 — Scope 2 Emissions
Period:Jan–Sep 2025
Method:GHG Protocol · Market-Based
Electricity (market):847.2 tCO₂e
District heating:64.3 tCO₂e
Net Scope 2:823.5 tCO₂e
Energy
Grid electricity:8,420 MWh
Renewable ratio:6.75%
Total:12,440 MWh
AI Extracting
Scope 2 Emissions
847.2 tCO₂e · +14.3% vs avg
CSRD Article 29b triggered
Confidence94%
✓ Approve
✕ Flag
📎 Bill_Q3_2025.pdf · p.7 §3.2 ¶2
🔒 GDPR · Zero external egress
94 events · Audit log active
Azure EU · Private Cloud
Human-Centred Design Design Thinking · Double Diamond User Research · Usability Testing Information Architecture RAG Architecture UX Wireframing · Prototyping Human-in-the-Loop Design Design Systems · Figma Enterprise B2B · SaaS Stakeholder Management Explainability · AI Trust GDPR · CSRD · RegTech 14 Years Enterprise UX Senior Product Designer · Open to Relocation Human-Centred Design Design Thinking · Double Diamond User Research · Usability Testing Information Architecture RAG Architecture UX Wireframing · Prototyping Human-in-the-Loop Design Design Systems · Figma Enterprise B2B · SaaS Stakeholder Management Explainability · AI Trust GDPR · CSRD · RegTech 14 Years Enterprise UX Senior Product Designer · Open to Relocation
About Me

14 years.
One honest
journey.

My career began 14 years ago with a simple curiosity about digital tools, which quickly evolved into a passion for solving complex human problems. In my early career, the UX process was strictly linear: exhaustive research cycles, static wireframing, and manual, pixel-by-pixel refinement.

Today, my methodology looks completely different. I have transitioned from traditional execution to an AI-first UX approach. By integrating tools like Claude and advanced generative frameworks into my workflow, I accelerate the foundational stages of design, shifting my energy from manual output to strategic curation.

More importantly, my design focus has shifted toward non-deterministic UX—architecting the "trust layer" between human decision-making and Agentic AI, ensuring users remain empowered, informed, and in control of automated systems. I am currently formalizing this expertise through an Advanced Certification in GenAI & Agentic AI at IIT Madras.

This evolved process drives tangible enterprise results. As a UX Manager at Marsh McLennan, I lead a team of four in executing large-scale product strategies. Recently, I spearheaded the comprehensive redesign of the MMA global homepage—introducing advanced modern UI patterns while rigorously elevating usability and strict WCAG accessibility compliance. I am currently driving the strategy and delivery for a massive nine-page architectural overhaul of our corporate digital presence.

Beyond enterprise leadership, I bring true end-to-end product thinking to the table. As the founder of OptiBill, a forensic utility auditing platform, I architected the MVP from the ground up, managing everything from UI and database integration to our current scaling strategy across major Indian markets.

I know what it takes to build a product, lead a team, and redefine how a business interacts with its users. I am 14 years in, and I am ready to bring this hybrid of traditional design discipline and AI-forward strategy to a new global market. Open to relocation.

Available for download
Aasif Shaikh — Product Designer CV
14 years · Enterprise UX · AI Systems · Available to relocate
↓ Download Resume
UX Research & Strategy
🔍
User Interviews · Usability Testing Jobs-to-be-Done Journey Mapping Stakeholder Workshops Dovetail · Maze
Product Design Process
🎯
Human-Centred Design Design Thinking · Double Diamond Wireframing · Prototyping Design Systems Figma · ProtoPie Enterprise
AI Product Design
🧠
Human-in-the-Loop Systems RAG Architecture UX Explainability Design Wizard of Oz Testing AI-SUS Framework
Domain & Industry
⚖️
Enterprise B2B · SaaS Fintech · InsurTech ESG · CSRD · GDPR Regulatory Compliance Energy · CleanTech
Career Timeline
2012
First corporate design role
Photoshop curiosity → UX career
2018 – 2022
Senior UX — cross-industry
Fintech, e-commerce, B2B SaaS
2022 – Present
Marsh McLennan · UX Manager
AI product design · RAG · Enterprise
Next →
Senior / Principal Product Designer
Open to relocation worldwide ✈️
Design Philosophy
"Start with the person.
Every time. Without exception."
Aasif Shaikh · Senior Product Designer · 14 Years
Selected Work

Case Studies

02 Projects · AI Product Design
01
Case Study 01
AURA · AI COPILOT
Copilot
Scope 2: 847 tCO₂e · +14.3%
Conf.
94%
✓ Approve
✕ Flag
Enterprise · AI Copilot 2025 · 8 months

Project Aura

Enterprise AI copilot that cut ESG audit time by 65% inside a Fortune 500 — without rewriting a 15-year-old legacy database. RAG, GDPR, human approval gates at every extraction.

65%
Time
Reduced
40%
Anomaly
Detection ↑
4.8
AI Trust
Score /5
£0
Backend
Rewrites
RAG Architecture GDPR · CSRD Explainability Design Human Approval Gate WoZ Testing
View Full Case Study
02
Case Study 02
Live
▲ Total Leakage · May 2025
Factory overpays MSEDCL every cycle
Your Recovery: ₹34,000
₹5,613
/month · 13% of bill
₹18,400
PF Penalty
₹15,000
MD Breach
₹9,100
ToD Premium
Drafted
Bharat Steel
₹38,200
Filed
Bharat Steel
₹42,500
Review
Bharat Steel
₹27,800
Done
Bharat Steel
₹68,000
Founder · Live Product 2025 · Ongoing

OptiBill

I was the user. 2 hours queuing. ₹1,200 in travel. A day's leave. Then 28 factory interviews revealed the real scale — penalties up to ₹5 lakh, silent, invisible by design.

28
User
Interviews
94%
AI Audit
Success Rate
₹5L
Max Factory
Penalty
14d
Avg
Resolution
Founder Story OCR + Gemini LLM Maharashtra Regulations Multi-Meter Dashboard IGRC Auto-Filing
View Full Case Study
How I Work

Human-centred design.
AI-ready execution.

14 years of design discipline built on one principle: start with the person. When AI entered the picture, the process didn't change — the design material did. I run the same Double Diamond, adapted for probabilistic systems where outputs are uncertain and trust is earned, not assumed.

The Constant

Whether I'm designing a traditional SaaS workflow or an AI copilot, the foundation is the same: deep user understanding before any solution. Personas, journey maps, and failure modes come before wireframes. Always. The AI layer adds one question: where does the human have to stay in control?

01
Discover
User research, stakeholder interviews, contextual inquiry. For AI: data readiness audit and AI behaviour mapping before any UI begins.
02
Define
Journey maps, jobs-to-be-done, problem framing. For AI: intent mapping, failure mode analysis, and human oversight intervention points.
03
Design
IA, wireframes, prototypes, design systems. For AI: explainability seams, confidence UI states, and trust calibration at every decision point.
04
Test & Ship
Moderated usability testing, A/B, handoff. For AI: Wizard of Oz prototyping, automation bias testing, AI-SUS trust scoring.
Let's Talk

Looking for a
Senior Product
Designer?

I'm open to Senior and Principal Product Designer roles — B2B, SaaS, fintech, enterprise. Anywhere you need someone who can lead research, ship great products, and bring genuine AI design experience to the team.

Message on LinkedIn → ↓ Download Resume